It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. Do you want us to design a market survey or write a market research report as per your specific requirements? Easyjet stakeholders Free Essays. This airline focuses on low cost, financial strengths and on high efficiency. The airline industry is an industry which is growing to greater levels. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. Reach thousands of academicians and corporates. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. 2. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. they would also want the company to do well profitably. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet (2020, September 26). Keep it up! Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Currently, the airline industry faces certain threats. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Analyzes how the demand for jet fuel strains the supply system in volusia county. Every business has stakeholders involved. A key aspect of planning for profitability is to sustain the core businesses of an airline. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Delayed London Stock Exchange Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. In essence, it gives a reflection of the confidence that the customers have in this company. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. These should include practices and policies which are in line with the company mission. Powerful Essays. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. the total discounted cost stream is 10.5 billion. How to create a stakeholder map in 3 steps. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. "EasyJet Company's Strategic Analysis and Marketing." These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). This is because the airline has been able to capture key routes in Europe. Map your stakeholders Heavy regulatory environment with three different European airlines regulators, 1. EasyJet (2018), "EasyJet Annual Report", Published in 2018. If they don't cut flight costs then they may lose the demand to rival budget airlines. Impact of Covid-19 on the economy and airline industry, 1. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. Interviews by Ross Falconer. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). Some stakeholders are more involved than others. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). Figure 1: EasyJet stakeholder map. Explains that airlines combine their income and inventory costs to establish ticket prices. . Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. This ration is an index of rate of return of risk takers. Therefore the target customers were leisure and casual travelers with no service for business class travelers. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. 2. analyze stakeholders by impact and influence. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Stelios Haji-Ioannou (Greek) founded the company in 1995. The plans are underway to increase the fleet of this airline. 3. Managing Change at British Airways, An Introduction. I have a background as a Developer and Technical Architect. Numerator is obtained after meeting dues of all claimants of contractual dues. The database is updated daily, so anyone can easily find a relevant essay example. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. For instance, in . Within an enterprise, stakeholders may also include managers and staff. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. The company strives to provide the best value by efficiency from all the functioning programmes across operations. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. union members also benefit from collective power to go on strike. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. It is also worth noting that all the booking on this airline are made via email or telephone. why did loretta devine leave a different world. 92% of union workers have job-related health coverage versus 68% of non-union workers. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Strong operational efficiency leading to a low-cost model. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. The x-axis represents the level of influence or power of the stakeholder over the success of your project. You are free to use it for research and reference purposes in order to write your own paper; however, you Concludes that the airline industry is impacted by current market trends, and externalities. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). Lastly, changing market tastes affect the market trends. We will write a custom essay specifically for you. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. To make the connections and associations between stakeholders tangible by visualising them. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. This is a tool which is used in analyzing the industry where a company operates. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. Home; About. 4. Simple & Easy EasyJet Titles. Currently, the company operates in over 27 European. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). There are unions in almost every conventional business. Celebrating 15 Years in Business One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. Explains the discount rate used to determine the npv of future profits is 10.5%. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. This has managed to ensure that the presence of this airline in Europe is felt. Good Essays. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Widely used in project management, stakeholder mapping is typically performed at the beginning of . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. French, WL 1986, Human resources management, Houghton Mifflin Co., New York.